Alexander, Milton & Mazze, Edward MSales Management Theory and Practice; London, Sir Isaac Pitman, 1965; 273401742 273401742 1st edition. Hardback. Very good/ Dust jacket good. 550pp with charts and diagrams plus red endpapers. Protected dust jacket has edge wear and 1cm loss at top of spine, price 60s intact. " An important book for all advanced students of marketing."